Get Found Online - Changes in Purchasing Behavior

Search engines, blogs, user reviews and social media are becoming the preferred method of research when considering a purchase, which is why it's so important to manage and maintain an online presence. Search engines rank website based on their relevance to the search terms. This relevance is calculated not only by on-page factors, like keyword density & on-page SEO, but also by off-page factors, such as inbound links and social media ranking. Off-page factors are actually the biggest influencers in your website's ranking in search engine results.

Top Social Media Websites

Blogger - Free blogging website provided by Google Facebook - Social networking website. Create a business profile page and encourage prospects and customers to engage in conversation with you. Post links, articles, pictures, video and much more on Facebook. Twitter - Micro-blogging website. Track what other people are saying about you & your brand, reach out to customers, get expert advice and more all in real time. You Tube - Viral video website. Watch and post helpful videos related to your industry. Technorati - Blog search engine. Find any and every blog on Technorati. Delicious - Online bookmarking website. Bookmark any content you like and encourage others to bookmark your content to gain popularity and credibility with the search engines. Stumble Upon - Social linking website. Easily access your favorite websites from anywhere and see the favorite websites of other people in your profession. Digg - Content sharing website. Allows users to rate or "digg" user submitted content. The more diggs it gets, the more promotions it gets by the website. LinkedIn - Business networking website for professionals. Learn about competitors, share business findings and answer questions from other people in your industry.

Pay Per Click (PPC) programs are also important when you want to rank your website for popular keywords. PPC allows you to create an ad on Google and "purchase" keywords to gain better visibility on the search engine results page.

You don't necessarily have to participate in all of these social media websites to get found by your prospects. Contact VCFE to help design a social media marketing plan for your practice or to further explain the capabilities of these websites.