| Using Social Networking Sites to "Push" Prospects to Your Vein Website |
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Social Networking is an online gathering of people with common interests who come together for support, reassurance and insight. Your patients have a greater share of trusted voice than you can amass through conventional media. Your brand becomes what they deem it to be-great, poor or otherwise. Your patients are empowered with electronic TRUSTED relationships. They broadcast and ask for feedback from their relationships at a moment’s notice. You need to be in the business of “Social Networking” your brand.
• Social Media is content that is published with a social component. Social Media is like a networking reception without the constraints of time and space. Social Media, if used properly, can “push” patients to your website, and thus your vein practice.
• Social Media helps with Search Engine Optimization
• Social Media can promote your blog
• The conversation is already started – it’s about time you join it and use it for marketing
Guidelines for engagement:
• Start conversations – become a part of the community; don’t join just to advertise your products
• Publish - everything you have anywhere you can and empower your patients to publish
• Share – add value by answering questions and helping others
• Network – Use your existing connections and build new ones
• Measure - # of blog visitors, Facebook fans or LinkedIn recommendations
Where to network:
• Facebook
• LinkedIn
• Healthcare forums
• Blog on your own website
The New Purchase Cycle:
• Check with trusted friends for their opinions
• Simultaneously use Search – typically Google –although Bing will continue to grow
• Visit a brand’s website and form an opinion
• Check forums to see what others are saying
• Circle back to network for final decision
To
learn more about
"Push Marketing" go to our
social media
page.
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