VeinPages July 2009

E-Marketing Series
Reach More Patients & Lower Your Cost Per Lead

• Your marketing plan needs to work harder than ever. A strong media message and strategy are still a must, but combining them with a smart web marketing plan will increase your number of patient leads while decreasing your overall cost per lead.

• A smart web marketing plan utilizes both "push" and "pull" strategies to attract new patients. Unlike almost any other medium available, Web Marketing provides you with the opportunity to use either a "push" or "pull" strategy to attract new patients. Traditional advertising employs a "push" strategy - emotionally connecting with your target audience to " push" them to call or see you. This group of prospects may not have even been considering vein treatment, much less seeking information/options. However, the web also allows you to "pull" prospects that are actively seeking vein treatment information on the web to your website and ultimately, your practice.

• Web marketing provides you with the opportunity to “push” patients to your practice. "Pushing" patients to your practice requires a targeted web media campaign. You must understand both your target market and their choice in social media, websites, article content, and ad messaging to ensure the visibility of your message. Facebook ads, online banners, affiliate marketing and recent developments in behaviorally targeted online marketing through Yahoo allow you to "push" your message to prospects that match your patient demographics, but may not actively be seeking vein treatment information.
  

• An effective web plan allows you to "pull" actively engaged prospects to your website and practice. A "pull" strategy markets your website to prospects that are proactively seeking vein treatment information on the web. A website strategy that incorporates a mix of Search Engine Optimization (SEO), pay-per-click search engine advertising and a website "opt-in" functionality will ensure that the most actively engaged vein patient prospects find your website and stay in touch with your practice.

Vein Centers for Excellence offers the most comprehensive and experienced vein center support in the country. We provide a complete, customized range of services and products to new and existing vein practices including:

-Marketing & Advertising
-Website & SEO
-Patient Billing & EHR
-Clinical Training
-Financial & Accounting Services
-IT Setup & Support

Questions? Contact Angela Murnin, Marketing Director
amurnin@veincenters.com